Stop Trying To Be Number One On Google's Search Results Page!

What's Wrong With #1?

The goal is far too small and it's unlikely to get you what you want.

It's not because it's such a bad goal. It's simply that the online world has become overly fixated on too narrow a goal. SEO companies have basically dedicated their entire marketing message to this.

And, unfortunately, most business owners and professionals have uncritically accepted that this IS the goal.

Why settle for #1 if you could have the whole page?

Remember Who Your REAL Audience Is!

Let's stop and think. The ultimate goal is not page rank. The real goal is getting people to find you, engage with you, and ultimately become your customer, client, or patient, right?

Okay, so let's take a big step back from what your SEO guru is telling you to focus on. Let's go back to the most important set of eyeballs in the entire equation. Yes, that's right, your customer!

Let's assume you've succeeded and you are sitting right there at the top of Page One for the most important keyword phrase for your business. Do you really believe that your ideal customer is ONLY going to click on the first result?

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